Business Plans
We like business plans that present a lot of information in as few words as possible. The following business plan format, within 15-20 slides, is all that’s needed:
Company Purpose
- Define the company/business in a single declarative sentence.
Problem
- Describe the pain of the customer (or the customer’s customer).
- Outline how the customer addresses the issue today.
Solution
- Demonstrate your company’s value proposition to make the customer’s life better.
- Show where your product physically sits.
- Provide use cases.
Why Now
- Set-up the historical evolution of your category.
- Define recent trends that make your solution possible.
Market Size
- Identify/profile the customer you cater to.
- Calculate the TAM (top down), SAM (bottoms up) and SOM.
Competition
- List competitors
- List competitive advantages
Product
- Product line-up (form factor, functionality, features, architecture, intellectual property).
- Development roadmap.
Business Model
- Revenue model
- Pricing
- Average account size and/or lifetime value
- Sales & distribution model
- Customer/pipeline list
Team
- Founders & Management
- Board of Directors/Board of Advisors
Financials
- P&L
- Balance sheet
- Cash flow
- Cap table
- The deal